Sales are increasing, e-commerce orders in increasing - as a world famous sports clothing enterprises, Nike’s logistics system will face a major test. How to improve the logistics efficiency? Increase the accuracy in order? Meanwhile maximize reduce cost?
For a domestic annual sales of more than 10 billion yuan for companies to Nike previous supply chain are consigned to the third party supplier management. And based on the sales target double fiscal year 2015, Nike group decided to construct their own logistics centers, reduce cost, increase efficiency, especially satisfied contain a variety of products big orders accurate delivery requirements.
On February 22nd, suzhou taicang, Nike (China logistics center (CLC) under the unveiling ceremony, said a description of exterior and interior automation CLC video are broadcast live operation, the picture suddenly jumped out a cartoon SIMS knocking image, as everyone doubts, the curtain went up, flyer between liu took the baton went on the stage.
For 110 meters column Olympic champion liu xiang speaking, pitch of course in less than “the baton”; But liu xiang as Nike in China’s most influential spokesperson, its take out the baton is implied meaning of the Nike logistics continuously, quick delivery, circulation, can’t drop rods, cannot misinformation.
In order to achieve these goals, Nike group at expensive, preparation CLC this Nike group in Asia’s largest logistics center, and the design principles of CLC including automation, high tech, environmental efficient and extensible. From this Angle, can DO IT the Nike SLOGAN, besides inherent Nike spirit, IT is understandable outside for Information Technology (abbreviation of Information Technology).
1 receiving and storage: maximum efficiency use of space
“It’s interesting, 4.5 million independent encoding shelves in the area, every area of coding irregularly whatsoever. It basically is to reduce the rate of mistakes, because the pickup CLC operator adopted machine phonetic system.”
The reporter sees in the spot, CLC will Nike logistics mainly divides into four “baton” : receiving, warehousing, sorting and delivery.
In talking about Nike group why will CLC established in taicang, Nike greater China region HuangXiangYan spread director, said this is the result of many factors integrated balance: close to Nike manufacture factory, close to the main market and Nike, dealers, also have a distributor suitable space.
As is known to all, Nike belong to “heavy brand asset light” and the operation mode of production, logistics and distribution, and other operating links are outsourcing. Distance CLC several kilometers, is Nike sneakers Nike clothing, outsourcing producers located — Taiwan yu cheng sports Co., LTD (hereinafter referred to as “yu cheng”) of taicang base. Yu cheng like sports apparel, footwear manufacture field “foxconn,” Nike CLC its major outsourcing manufacturer’s close contact with undoubtedly, greatly reduce the transportation cost and transit time.
Meanwhile, Nike (China’s main distributor sharp force in wenzhou, sports house in 1990 namely began to distribute Nike products; And by yu filled with jiangsu Nike, suzhou, taicang levels of government forged a friendship.
CLC put into operation in yulin, from the goods arrive CLC shing factory, domestic distributors and retailers are issued by order of CLC, whose first stage 200,000 square meters of space design, the tallest FaHuoLiang can reach 8 million cases.
Considering each kind of clothing, shoes, golf accessories model, design, color is different, classification management appears especially important. Therefore Nike will shoes and apparels stored in different buildings respectively, were called “shoes floor” and “clothing floor”, between two building by a belt conveyor devices connected to the customer order, according to different, automatic distribution transmitted.
With Nike clothing floor for example. Describes the storage area up to more than 10 meters, as close as possible to raise dimensional utilization rate, much a few container, storage area USES the narrow tunnel system. Considering the narrow tunnel system, take orders car pass in and out not convenient, easy to run around, lowering operation efficiency, Nike storage area introduces magnetic wire system. In field under the guidance of car, take orders the distribution of magnetic only along the wire around straight to keep to, without wavering, To take the completion of the loading of the goods, turn off the car magnetic switch, van and wire can be controlled turn.
The goods storage location planning, CLC will distinguish for the whole box storage area and tray two units, general every 10 multiple shelf there in bulk tray area. So, if there is a large order coming, the whole box area and inventory, can directly distribution; And if it is a small single-flame replenishment, the goods will be from the bulk FCL cargo pallets taken to send.
Dress up to more than 10 meters of floor area outside warehousing, Nike according to American FM (firewall authentication management) established the “firewall”, even fire, side floor collapsed, another relatively independent area also still able to ensure safe.
Also, according to the distribution of sorting requirements, clothing floor of another part is divided into three layers: the three-layer 450 million set up independent encoding shelves in the area, every shelf is divided into three layers, loose the various style, model of clothing, commonly existing intermediate position, facilitate take put, But the clothing floor 2 is two sets of automatically grading system, a layer for packaging, load distribution area.
Interestingly, 4.5 million independent encoding shelves in the area, every area of coding irregularly whatsoever. According to the working personnel CLC YangDing introduction, this basically is to reduce the rate of mistakes, because the pickup CLC operator adopted machine phonetic system: pickup before automatic control system will inform the operator take goods area, operator, you should first to achieve system reports shelf area code reduce errors.
2 sort and delivery: automated lower error rates
“From the same to the different needs of customers, probably in before and after a short time arrival, including future electronic commerce needs, if storage management system cannot differentiate between light and heavy, slow, the anxious, it will be difficult to be accomplished already save distribution, logistics costs, and guarantee the customer satisfaction”.
In Nike, CLC distribution the general flow of receiving orders, the distinction is: order size, storage area take orders (large single storage area FCL distribution, skimpy share by small single mode distribution); Storage area FCL order goods by a belt conveyor shipped to the second floor sorting area, operator and conveyor belt twice check sorting, Order goods by the balance, third floor operator filings replenishment, conveyor belts, artificial shipped to the 2nd floor, automatic FenJianJi inspection, the packing, Conveyor belt shipped to the 1st floor, scanning check, loading, dispatch.
See not hard, Nike CLC are the core of its sorting technology and small single replenishment design. This is to guarantee efficiency, but also lower error rates, is the key step of sorting. In order to achieve this goal, Nike CLC and it is also the most automation and high-tech part.
Still with clothing sorting for example.
When the FCL cargo warehousing through transfer units to the second floor, operators may be through hand-held scanning device, first check the label scanning is proper; After checked by a belt conveyor to be turned into the floor. In Nike, because goods tags posted put the position and height there is strict regulation, order of the whole case goods into the conveyor belt, after leaving the second floor into the first floor of the conveyor belt corner, it also has a place machine automatically scan check link, if system that transmit over the tag with order goods with discrepancies, will automatically send the goods throw in a conveyor belt.
As mentioned above, the third floor sorting the speech recognition system, shelves, take orders the trailer, hopper, etc, which includes a variety of technology composition and ergonomics principle, in order to ensure efficiency and reduce the error rate.
“Speech recognition system is clever, and faithful. Each operator whatever you say is HuNaHua, sichuan dialect or henan dialect, as long as the system were familiar with your pronunciation style, will faithfully execute. The design principle is that before use of phonetic systems will first to each operator pronunciation collection, by an operator training system, let its familiar with everyone’s pronunciation characteristics, therefore, unless the operator caught a cold pronunciation have change beforehand need to training system, otherwise, the system will generally not wrong.” YangDing says, are introducing operator’s speech recognition system, mainly is to liberate operator’s hands to improve efficiency, also can properly reduce work of boring, reducing the rate of mistakes.
Of course, once the speech recognition system problem, carrying out the scanning equipment “emergency”, this also is shelves coding another purposes.
With the foregoing shelves coding randomly assigned different, CLC on the third floor pickup car but quite regular. Here the pickup car is divided into two kinds, one kind is the horizontal stratified car, one kind is have slope stratified car, Smooth layer car generally used to take put FCL cargo replenishment operation, slope car, because can make material box mouth to the operator, suitable for inclined in picking tour in use.
In order to reduce the rate of mistakes, according to the eyes to distinguish colors than to identify the digital more not error-prone characteristics, per car pickup car deposit hopper area is commonly used in red, green, orange, violet wait for eye-catching colour labeling. While in take truckloads of drag the site, also established a folding ladder, facilitate height not enough operator standing on top pickup.
When goods through layer upon layer calibration, from sorting came packaged link, the system will automatically CLC goods to print a single tag, clearly marked goods Numbers and packages, and prompt the operator probably choose what type of packing is more reasonable. Nike container 7 models, packing of operator in addition to check goods number and coding outside, another important work was to the items tag location to facilitate subsequent post prescribed machine or artificial scanning check.
So far, sends it to “CLC orders have completed the distribution, picking, packing, only wait for the shipment. But before delivery, Nike warehouse management system (hereinafter referred to as the WMS) will also make corresponding discrimination, according to the customer order time distribution requirements, using different traffic tools and multilevel logistics network, to ensure product efficient and accurate, timely delivery.
“In addition to receiving, warehousing, sorting and delivery four links outside, CLC actually still have three movements necessary: one is receiving the before and client systems docking, determine the delivery time and corresponding amount, warehouse location arrangement plan; the second is receiving an order of distribution scheme design; the third is delivery distribution after completion will corresponding data delivery warehouses, such as deposit system and will inform the customer data.” YangDing said, in this sense, the limit of Nike from global logistics specialist team, make sure the standardization of Nike WMS and upgrade performance, is the core of backend more Nike CLC guarantee.
“From the same to the different needs of customers, probably in before and after a short time arrival, including future electronic commerce needs, if WMS cannot differentiate between light and heavy, slow, the anxious, it will be difficult to be accomplished already save distribution, logistics costs, and guarantee the customer satisfaction”. HuangXiangYan said.
In this sense, Nike WMS is Nike CLC brain center. Data shows, the WMS can management including cable/rf terminal and voice guide terminal, various operations. Through phonetics guide terminal, the operator can through the sonic ways with system dialogue, reduce the rate of mistakes; Through controlling the chief about 9 kilometers of conveyor belt, connect distributed in CLC each function of automation sorting equipment, Nike products can be transmitted to convenient different operating area.
3 environmental protection and extensible: keep the future development space
“We plant native greenery is not purely for beautiful, reduce artificial maintenance and water, is also the important consideration.”
Of course, all of the foregoing is far from CLC.
For example, since speech recognition system in Nike CLC lower error rates, improve working efficiency in the balance, how to reduce the noise, improve CaoZuoJian CLC system identification accuracy, and this is especially important in automation, intelligentize degree improve process and has become a new contradictions.
Therefore, in the design of Nike CLC contructions, make use of environmental protection, green, circulating concept. Some figures and detail that revealed most.
CLC using industry leading solutions are: intelligent lighting control systems, solar energy and geothermal system, monitoring and management system, vacuum sewage treatment system, etc, these facilities in reducing the consumption of electricity at the same time, maximize renewable energy: for example, solar heating system, lighting control and other energy-saving facilities will help CLC 4.4 million kilowatts of electricity saving every year, Vacuum wastewater treatment system and rainwater collection, 42 drought-tolerant native flora greening system will help decrease 75% water CLC every year.
“We plant native greenery is not purely for beautiful, reduce artificial maintenance and water, is also the important consideration.” Who participated in the Nike global all six logistics center construction for Bames said.
But just from North America area transfer China’s Nike group vice President and general manager in the greater China region JiKaiGe (Craig Cheek) is ambitious: China is already Nike groups in the global’s second largest single market, we are trying to achieve fiscal year 2015 goal of China business doubled. Based on this, Nike CLC must extensible, with an average annual processing capacity at least 15% increase.
“CLC keep some manual operation process, and obligate automation expansion of space, can according to the business development flexible adjustment process design. YangDing introduction, said Nike shoes floor of distribution at present is still with handicraft, once this business is developing rapidly, obligate automation patulous space enough to satisfy the demand for the next five years.
“CLC not just for current and build, but also for future built.” HuangXiangYan said that although there’s no definite data.then CLC put into operation in China for Nike after logistics to promote the efficiency of how many, but CLC variety of high-tech equipment and automation sorting function, ensure a higher precision and a much shorter time efficient operation, especially to meet customer the batch, contain a variety of products, requirements and precise transporting a large order needs. birkenstock sale | nike air max 2011